You may remember Noah and his family from our brunch ad campaign that ran in the onion: BRUNCH IT UP. We’ll Noah is a photographer and his work is on display at L’asso Dec. 32 thru Jan 2. “See Thru Money is…. These are the pieces that create motivate and inspire. As witnessed and recorded. See Thru Money”
We are celebrating our 5 year anniversary by throwing a huge party. This year with CMJ come to the L’asso Pizza Party Oct. 23rd and 24th from 8-11pm at the PUREVOLUME HOUSE. Friday night we have performances by L’asso Favorite Bands: Lavalier, Mother of Three and the Bowery Riots. then on SATURDAY at 8pm stand up comedy by NYC’s famous HEART OF DARKNESSS comedy show with performances by world famous: Rob Cantrell, Mike O’rourke, Greg Barris, David Cope and Victor Varnado w/ band Mother of three. Then at 10 special screening of EVERYTHING IS TERRIBLE the movie! all free all for you. plus free pizza and booze. Come party with us! go to purevolume.com to RSVP. LOCATION 169 Bowery at Collective Hardware.
Photo: Hatti Lim
Not content with merely being named the best pizza in Lower Manhattan by the 5 Boro Pizza Tour, L’asso has installed a head chef, Daniel Riviera, in its basement kitchen with the aim of introducing a menu that goes beyond pies and pasta. Riviera — who is Puerto Rican — has been bumping around kitchens in New York and New Jersey since graduating from the New York Art Institute with a degree in culinary arts. A month into his tenure, he’s added one dish to the dinner menu: a skirt steak marinated in primitivo, then grilled and topped with a chimichurri sauce. For $15, it’s served with an arugula salad of shaved Parmesan and aged balsamic. By December, there’ll be five more entrées, including a fish dish and a linguine with littleneck clams, as well as an expanded brunch menu. L’asso isn’t really hurting for customers, but this should help it hold its own against a trio of ambitious newcomers in its immediate vicinity — the Mott, Civetta, and Travertine.
the ritter family eats the pizza
This is our new add in the ONION. get a copy, cut it out and put it on you’r fridge. These are the Ritter’s. Noah in the middle has been coming to L’asso for a couple of years. He met his wife Clariza, fell in love and ate a lot of slices. Nohli, their little baby, is the product of pure pizza love. She is one of the L’asso Test Babies; eating the pizza while still in the womb and devouring any slice the comes near here ever since. This is another great photo by the one and only world famous Keith Major. EAT THE PIZZA
This was made by our friend Ray Parisi. He and some friends went on an nyc pizza crawl. You should do the same.
L'asso turns 5
We’re 5 years old today! Thank you all our dear L’assonians for being a part of our lives for the last 5 years. We will be having a celebration at the end of the month and will let you know all about it shortly. Until then come in and say hello and wish us happy birthday.
This photo was taken by Keith Majors, famous NYC photographer and L’asso patron. You may have seen him as a guest host and photographer on America’s Next Top Model.
We were on the original episode of Bobby Flay’s THROWDOWN on the food network. They used the restaurant to film their pizza throwdown. This isnt us competing against flay but we finally found the footage and it was all shot inside L’asso.
