Our new store is up and running and lookin goooooood! Sauce, Shirts, Stickers – All new shirts are made with 100% Organic Cotton to cradle your body so softly.

Top Choice grilled Angus with provolone, sauteed onions and truffle paste on our homemade unbleached, unbromated dough – hot pressed to impress. It’s the summer, there’s a lot of legs out there. Get some Angus in your belly.

You may remember Noah and his family from our brunch ad campaign that ran in the onion: BRUNCH IT UP.  We’ll Noah is a photographer and his work is on display at L’asso Dec. 32 thru Jan 2.  “See Thru Money is…. These are the pieces that create motivate and inspire. As witnessed and recorded. See Thru Money”

http://seethrumoney.tumblr.com/

We are celebrating our 5 year anniversary by throwing a huge party.  This year with CMJ come to the L’asso Pizza Party Oct. 23rd and 24th from 8-11pm at the PUREVOLUME HOUSE.  Friday night we have performances by L’asso Favorite Bands: Lavalier, Mother of Three and the Bowery Riots. then on SATURDAY at 8pm stand up comedy by NYC’s famous HEART OF DARKNESSS comedy show with performances by world famous: Rob Cantrell, Mike O’rourke, Greg Barris, David Cope and Victor Varnado w/ band Mother of three. Then at 10 special screening of EVERYTHING IS TERRIBLE the movie! all free all for you.  plus free pizza and booze.  Come party with us! go to purevolume.com to RSVP. LOCATION 169 Bowery at Collective Hardware.

Photo: Hatti Lim

Not content with merely being named the best pizza in Lower Manhattan by the 5 Boro Pizza Tour, L’asso has installed a head chef, Daniel Riviera, in its basement kitchen with the aim of introducing a menu that goes beyond pies and pasta. Riviera — who is Puerto Rican — has been bumping around kitchens in New York and New Jersey since graduating from the New York Art Institute with a degree in culinary arts. A month into his tenure, he’s added one dish to the dinner menu: a skirt steak marinated in primitivo, then grilled and topped with a chimichurri sauce. For $15, it’s served with an arugula salad of shaved Parmesan and aged balsamic. By December, there’ll be five more entrées, including a fish dish and a linguine with littleneck clams, as well as an expanded brunch menu. L’asso isn’t really hurting for customers, but this should help it hold its own against a trio of ambitious newcomers in its immediate vicinity — the Mott, Civetta, and Travertine. ]]> http://lassonyc.com/archives/390/feed 0 http://lassonyc.com/archives/384 http://lassonyc.com/archives/384#comments Thu, 24 Sep 2009 16:43:12 +0000 admin http://lassonyc.com/?p=384 “Sure the wait staff is of the hipster genus, but who’s to fault them on appearance? When the sweat of the tomatoes and cheese hits you, it is second to none. The crust is tops as well. The owner is a stickler for perfection and L’Asso reaches it as close as any pizzeria can. These pies are in the Ultimate top-tier of pizzas in NYC.” -Jeffrey Tastes

photo by Jeffrey Tastes

The “Pizza DOC” consists of the following:

1. Tomatoes must be San Marzano

2. Mozzarella must be Buffalo-Milk

3. Oil must be Olive Oil.

4. Use of natural salt, not imitation.

5. The oven must be domed, made of bricks and wood-burning at between 790-900 degrees.
(420-480 degrees C)

6. Dough must be kneaded by hand. Use of
blenders or rolling pins are not permitted.

the ritter family eats the pizza

This is our new add in the ONION. get a copy, cut it out and put it on you’r fridge. These are the Ritter’s. Noah in the middle has been coming to L’asso for a couple of years. He met his wife Clariza, fell in love and ate a lot of slices. Nohli, their little baby, is the product of pure pizza love. She is one of the L’asso Test Babies; eating the pizza while still in the womb and devouring any slice the comes near here ever since. This is another great photo by the one and only world famous Keith Major.  EAT THE PIZZA